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Wednesday, June 6, 2012

Madagascar 3: Europe's Most Wanted - B-

Rated PG, 85 minutes

Splashy "Madagascar" is more of the same broad, silly gags for kids

I have to admit, I laughed more at "Madagascar 3: Europe's Most Wanted" than I care to admit, and I'm just a little out of the target demographic for the film. Colorful and forgettable, silly fun, "Madagascar 3" is indeed for the kiddoes, and keep that in mind when you see it, though adults might enjoy it too. Alex the Lion (Ben Stiller), Marty the Zebra (Chris Rock), Gloria the Hippo (Jada Pinkett Smith), and Melman the Giraffe (David Schwimmer) are still fighting to get home to their beloved Big Apple and of course, King Julien (Sacha Baron Cohen), Maurice (Cedric the Entertainer) and the Penguins are all along for the comedic adventure. Their journey takes them through Europe where they find the perfect cover: a traveling circus, which they reinvent - Madagascar style. The third entry in this popular animated series, "Madagascar 3" is nothing new or ambitious in terms of story-telling or animation, but it fulfills its purpose just fine: to provide a quick, enjoyable movie for the younger set and time-filler for parents. That's not a bad thing, and you've seen it before, this time rehashed for a European version; this gang (all of whom, especially Rock, seem to enjoy themselves) could easily fill more films by traveling to exotic locales across the globe. Directed by Eric Darnell, who helmed the previous versions, this installment adds some nice 3D touches and some snazzy circus stunts to keep the kids engaged not to mention a few new voices, including Martin Short, Bryan Cranston, Jessica Chastain and Oscar-winner Frances McDormand. Though chunks of its humor is still off-kilter and often mean-spirited (darn those pesky penguins), which will certainly fly over the heads of the younger ones, "Madagascar 3" is still decent, often amusing and splashy family-entertainment.

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