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Thursday, May 16, 2013

Scatter My Ashes At Bergdorf's - B

Rated PG-13, 93 minutes
Famed department store Bergdorf's

"Scatter My Ashes At Bergdorf's" an engaging look at a fashion icon

If you enjoyed "The Devil Wears Prada" you'll certainly enjoy the fascinating, fun new documentary "Scatter My Ashes at Bergdorf's," a rare peek behind the backroom doors and into the reality of the inner workings and untold stories from famed New York City department store Bergdorf Goodman's. Part historical look, part behind-the-scenes look, "Ashes" has an impressive array of designers and celebrities dishing on the impact the department store has had on fashion for the last century. You'll recognize many of the faces, everyone from Vera Wang to Joan Rivers to Marc Jacobs to Nicole Richie to Oscar de la Renta, though the most entertaining parts of the Matthew Miele-directed doc is the behind-the-scenes look at the store with the less-famous faces who actually help run the store. You'll get a kick out of seeing them construct the elaborate, iconic holiday window displays as well as some of the stories of the employees themselves; most memorable: a top Bergdorf's sales clerk named Betty whose no-nonsense honesty and wit is legendary ("What would you be doing if not working at Bergdorfs?" the filmmakers ask, and she retorts simply: "Drinking'). Admittedly, the source and the whole point of the documentary (the grand exclusivity of the department store) is a bit thin, and those non-fashionistas and/or modest folk (which is most of us) may find limited appeal in it. Even with that, the entertaining "Scatter My Ashes at Bergdorf's," the title coming from a New York Times cartoon, is brash but engaging enough to have you buying something, especially after seeing celebrity endorsements from the likes of Susan Lucci and Candice Bergen. Worth a look, especially for those with a taste or knowledge of fashion.

Wes's Grade: B

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